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About

Alfaparf Milano is the leading Italian brand in the professional hairdressing industry, worldwide. For the past 35 years, they have been creating unique products for professionals who believe in beauty with a truly Italian taste. Creating innovative formulae, they test, improve and produce, caring for each and every step of the manufacturing process to attain perfection. Excluding sulphates, parabens and other harmful ingredients, each product contains a story of excellence, the result of passion, dedication and Experience.

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